While I managed to work our logo into giveaway items for the tradeshows, being a sponsor for this event really provided us a chance to create something that looked elegant, functional, and something that could drive more traffic to our business. MAFMIC already had their own logo, which allowed me to work within that existing standard. I designed the rest of the template, opting for easy to read type and incorporating grain to divide the space. We sponsored the event for a few years and were able to reuse the template once MAFMIC approved it.